It’s really great to find such an exquisite visual identity as the one that was developed for the Middle-Eastern Aishti luxury store. Design studio Sagmeister inc. used black and bright yellow to create an extremely stylish design that is a product of a lot of great ideas, design solutions and art direction lead by Creative Director: Stefan Sagmeister Art Direction & Design: Jessica Walsh and Photographer: Bela Borsodi. This enormous project encompasses Aishti’s stationary, wrapping & tissue paper, gift cards, garment bags, credit cards, stickers, and more. I will also give you a chance to see the parts of the advertising campaign that were to be found in newspapers, magazines and billboards across Lebanon.
You can visit these two amazing websites for the complete visual identity overview and their other work. http://www.sagmeister.com, http://www.jessicawalsh.com/