An incredible way to package a look book in a unique way, receiver becomes involved in every step of the opening of the package. We were approached by ‘DRAW IN LIGHT’ to create the branding for their new womenswear label. We created an identity based around the idea of light and crystals that ran from the logo to the imagery for the AW/10 collection. We art directed, photographed, retouched and produced a look book which incorporated an exclusive numbered screen printed poster.”
Designed by We are Useful, London